Meltwater

A comprehensive media intelligence and social analytics platform for businesses.

Overview

Meltwater is a media intelligence and social analytics platform intended to help businesses track their brand, understand their market, and connect with their audience. It offers a range of tools for media monitoring, social media monitoring, media contact database, and PR measurement.

Features

Meltwater's key features include media monitoring that allows organizations to track and analyze their media coverage across print, online, and broadcast channels. The social media monitoring feature helps track mentions on social platforms to stay on top of what's being said about a brand or industry.

The media contact database is an exceptional feature offering access to an extensive global database of journalists and influencers. This feature is crucial for businesses wanting to amplify their voice in the market.

The platform's PR measurement tool makes it easy to measure the impact of PR activities, identify trends, and generate insights to improve future strategies.

User Experience

Meltwater offers a user-friendly interface which is easy to navigate. It provides a comprehensive dashboard that offers an overview of brand mentions, sentiment analysis, and trending topics. The platform is designed to cater to businesses of all sizes, making it a versatile choice for startups and large corporations alike.

Performance

In terms of performance, Meltwater delivers real-time updates, ensuring that businesses are always aware of their media presence. Its analytics tools are robust, providing valuable insights into brand perception and market trends.

Support and Pricing

Meltwater offers dedicated support to its users, with a team that is reported to be responsive and helpful. The platform's pricing is customized based on the specific needs of each business, ensuring that users only pay for the features they require.

To conclude, Meltwater is a comprehensive and robust tool for businesses seeking to streamline their media intelligence and public relations activities. Its strong feature set coupled with its user-friendly interface and responsive support make it a worthwhile investment for businesses of all sizes.